Why choose Australian Merino Wool?

We’re talking quality! Australian Merino Wool is world-renowned for its next-to-skin softness.  It’s a 100% natural, biodegradable and sustainable fibre. It’s moisture-wicking, flame retardant and breathable. Let me share a few amazing facts about this natural fibre that makes it so superior!

NATURAL

 One sheep can grow 2kg of wool every year. These animals live in temperatures ranging from -10 – 40*C comfortably.  That’s a pretty special fibre protecting them against the elements.

ODOUR RESISTANT

Because the fibre absorbs moisture and allows the air to flow through and evaporate moisture away, odours don’t become trapped as in synthetic fabrics.

STRENGTH IN ELASTICITY

If you could see wool fibres magnified you would find that the Merino wool has scales like our hair and a crimp to it. The crimp makes it wonderfully elastic, holding its shape well with use.

TEMPERATURE REGULATING

Merino Wool is an active fibre that reacts to changes in body temperature. Its absorbent core takes sweat away, maintaining the bodies warmth, while the outer layer of strong scales coated with lanolin protects from moisture getting in.

BREATHABLE / MOISTURE WICKING

Merino Wool fibres are porous and can absorb up to 60% of their weight in moisture! Taking it away from your skin to evaporate into the air makes wool beautifully comfortable to wear and not clammy.

FLAME RESISTANT

When exposed to fire, the wool will catch but extinguish quickly without letting the flame spread to other clothing being worn. Fire fighters uniforms have been made out of Merino Wool.

ANTI-STATIC

Because Merino can absorb moisture it is less prone to becoming static, making it more comfortable to wear than other fabrics and less likely to statically attract dust and small particles.

STAIN & WATER

RESISTANT

 While Merino Wool’s core can absorb water its outer layer has a strong natural water repellent. Lanolin is the natural oil which coats and protects the fibre. It repels liquid and stains, leaving you feeling warm and dry.

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